Listing my ~$550k home includes extra marketing fees. Given today’s digital market, are these charges justified? What specific services are covered by that additional cost?
Considering my experience in working with various marketing approaches for property sales, I understand that the additional fee is allocated towards services that extend well beyond simple advertisement. These fees often cover high-quality photography, virtual tours, enhanced online exposure on major platforms, and sometimes even professionally produced video tours. Although the role appears solely promotional, the investment ensures a wider reach and more engaging presentation, potentially reducing the time the property is on the market and maximizing its sale value.