Hey everyone,
I’m a dev working on a new app for managing maintenance staff in commercial buildings. It’s aimed at folks who run coworking spaces, shopping centers, and office complexes.
I’m stumped on how to actually get this in front of the right people though. Who should I be trying to connect with on LinkedIn? What job titles should I be looking for?
I’ve never done B2B sales before, so any advice on approaching these kinds of businesses would be super helpful. Thanks in advance for any tips!
Have you thought about showcasing your app at property tech expos? It’s a great way to meet potential clients face-to-face and demo your product. Plus, you might pick up some valuable industry insights. What features of your app do you think would appeal most to property managers?
From my experience in the property tech space, I’d suggest focusing on industry-specific channels. Commercial Real Estate (CRE) trade publications and websites like Bisnow or GlobeSt are goldmines for reaching decision-makers. Consider writing guest articles or sponsoring content to showcase your expertise.
Another effective approach is partnering with property management software providers. Many have integration marketplaces where you can list your app, instantly getting in front of their user base. It’s a win-win – you get exposure, and they expand their offering.
Don’t overlook the power of referrals in this industry. Once you land a few clients, incentivize them to recommend you to their peers. Property managers often network extensively, so word-of-mouth can be incredibly powerful.
Lastly, tailor your messaging to emphasize cost savings and efficiency gains. In my experience, that’s what really resonates with property management professionals.
try reachin out to property management companies directly. cold emailing can work if u target the right ppl. Look for facilities managers or operations directors on linkedin. also consider goin to industry events or trade shows - great way to network face-to-face. good luck with ur app!